AI visibility for brands

Does your brand show up when customers ask AI?

More consumers are using ChatGPT, Gemini, Perplexity and Google AI to compare products, services and companies. FoundByAI measures where your brand appears today and improves the content and sources that shape these answers.

AI Visibility DashboardBoomit · 6 measurements
Mention rate13.3%latest run
Citations10own site, was 0
Source rank7thof 223 domains
Optimisations47site and external
Mention rate per measurement22 prompts × 5 platforms
0%5%10%15%11 May22 May4 Jun24 Jun13 Jul30 Jul13.3%
Most cited domainslatest measurement
1apps.apple.com190
2play.google.com93
3reddit.com28
7boomitparty.com10
0% of consumers already use AI-powered search today
$750B in consumer spend will flow through AI search by 2028
0% say AI search is their primary source of information
0% of brands systematically track AI search performance

Source: McKinsey, October 2025

"We already saw that AI was becoming increasingly important for the discoverability of our app, but didn't know where to start. The team at FoundByAI helped us tremendously and within eight weeks mapped and doubled our visibility in AI. Incredibly valuable!" Storm Heezen, Founder — Boomit

More decisions are made inside AI

Consumers increasingly ask ChatGPT, Gemini or Perplexity a complete question. AI returns a direct selection of brands, products and sources.

AI assistantSimulated example
You

Which party app is fun for a new group of students?

For a group that doesn't know each other well yet, question games work best:

  1. Brand A – quick challenges, works well with big groups
  2. Your brand – 'who would rather' questions to get to know each other
  3. Brand B – classic truth or dare with custom questions
SourcesApp StoreRedditListicle
Measured outcomeMentionedPosition 2 of 3Own site not cited
Simulated answers for illustration, with fictional brand names. In a real measurement we record per prompt and platform whether your brand is mentioned, in which position and with which sources.

We analyse which questions your brand appears in, which competitors are mentioned more often and which sources shape the answers.

What AI visibility delivers

We measure the same set of relevant questions across multiple AI platforms and store the responses. The dashboard shows exactly how your brand appears for each prompt.

Visibility

Boomit, baseline → remeasurement

How often is your brand mentioned?

7.3%→13.3%

Position

Example

Where in the answer does your brand appear?

  1. 1Brand A
  2. 2Brand B
  3. 3Brand C
  4. 4Your brand

Share of Voice

Example

How often are you and your competitors mentioned?

Brand ABrand BBrand CYour brand

Citations

Boomit, citations to own domain

Which websites does AI use as a source?

app storereddityoutubelisticleforumown sitenewsreviewswiki
100 → 10
8-week sprint

Our approach

In 8 weeks we build targeted AI visibility. After that, we maintain the advantage on a monthly basis.

1

Focus Week 1

Define target audiences, key questions and competitors.

2

Baseline Week 1-2

Map current visibility, sentiment and the AI sources being used.

3

Opportunity plan Week 2-3

Prioritise prompts and sources where the biggest gains can be made.

4

Optimise Week 3-7

Improve website content, external authority and relevant channels.

5

Measure and adjust Week 8

Make results visible and determine the next round of optimisations.

6

Monthly maintenance Ongoing

Continuous monitoring of AI visibility and competitors, fixed monthly optimisations and reporting to share results and adjust course.

AI Visibility SprintExample: Boomit

Step 1 · Baseline

The same prompts on five platforms

ChatGPTcaptured
Geminicaptured
Perplexitycaptured
Google AI Overviewscaptured
Google AI Modecaptured
Boomit pilot, US market, 2026foundbyai.nl

AI answers draw from different sources

The relevant channel mix differs by category. The baseline shows which sources are actually used for the prompts that matter to your brand.

Owned website

  • Articles
  • FAQs
  • Product pages
  • Comparison content
  • Technical structure

Platforms and communities

  • Reddit
  • YouTube
  • App stores
  • Relevant social platforms

External sources

  • Blogs
  • Reviews
  • Publications
  • Partnerships
  • Relevant category websites
Per platform

Every AI platform picks different sources, so we measure each one

The same brand can be mentioned often in Google AI Mode and not at all in ChatGPT. A single average score hides where you need to act, so we report per platform.

ChatGPT
0.0%
Gemini
0.0%
Perplexity
2.4%
AI Overviews
9.1%
AI Mode
18.2%
AI Visibility Score
7.3%
Mention rate per platform from the Boomit baseline (consumer app, US market, 22 prompts, 9 May 2026). The questions in the search bar are examples.
Case · Boomit

AI visibility nearly doubled in one pilot

  • ~2× as often mentioned: from 7.3% to 13.3% of answers
  • +96% on the 10 prompts we optimised
  • 7th most cited domain, starting from not cited at all
Read the case →

Which approach fits your team?

We offer three one-off projects and an ongoing programme. The number of prompts, optimisations and channels increases with the scope of the project.

Lite

10 AI prompts and 20 content optimisations.

Core

15 AI prompts, 40 content optimisations and website optimisation.

Pro

20 AI prompts, 50 content optimisations, website optimisation and authority building through external sources.

Retainer

Monthly optimisations, competitor monitoring and a monthly AI Visibility update.

Frequently asked questions

Is GEO the same as SEO?

GEO focuses on visibility in generative AI answers. SEO mainly focuses on traditional search results. A strong website supports both, while AI answers are also shaped by external sources, reviews, communities and other content.

Can you guarantee that ChatGPT will mention us?

We cannot control the answer an AI model gives. We can measure your current position, carry out targeted improvements and then run the same prompts again.

Which AI platforms do you measure?

We measure relevant major AI platforms, including ChatGPT, Gemini, Perplexity and Google's AI experiences. The exact mix depends on market, audience and availability.

How quickly do optimisations show up?

This differs by source and platform. Some new content is picked up quickly, while other sources take longer. That is why we compare multiple measurements and keep the underlying responses.

What is an AI prompt?

A prompt is the question someone asks an AI assistant. We focus on questions that matter during research, comparison and purchase.

Curious what AI says about your brand?

During an introductory call we can test a few relevant questions and show how your brand and competitors currently appear.

Check your AI visibility